I recently received a coupon for Grove Collaborative in the mail promoting their services and offering a free Mrs Meyer’s Gift Set ($35 value). Ironically I was in the midst of writing up a blog about Mrs Meyer’s that same day (you can read that blog post here). I thought it would be appropriate to also investigate what Grove Collaborative was all about, since I had never heard of it. So I dove in and spend a couple days looking through the products on the site- using Environmental Working Group’s (EWG) Skin Deep Database and EWG’s Guide to Healthy Cleaning to help assess safety ratings.
In case you do not know Grove Collaborative yet, here’s what I found from their website that will help explain:
“Grove Collaborative is a customizable auto-shipment service that delivers all-natural home, beauty, and personal care products directly to your door! Our aim is to make living a healthy lifestyle easy and accessible for you and your family.
Every product we sell is backed by the Grove standard, which means that it’s healthy, effective, eco-friendly, and affordable. You can shop with confidence knowing everything you buy from us is good for you, your family, your home, and the planet.”
After gathering all the product data and researching their values, standards, and level of transparency, here are my final thoughts:
Pros about Grove Collaborative:
- Allows easy access to certain “safer” household, personal care, kid & baby products
- Certified B Corporation
- First order ships for free, then shipping is $2.99 no matter the size of your order. You can upgrade to a VIP membership for $19.99/Year and get free shipping + other perks.
- Transparent with their branded product ingredients (Grove Collection)
- They have a recycling program for pouches and tubes from their concentrates, laundry, hand, and dish products
Cons about Grove Collaborative:
- Some of the products available are rated poorly (some scored F) on the Environmental Working Group (EWG) Skin Deep Database and EWG’s Guide to Healthy Cleaning
- Because the Grove Collaborative has “high” standards and values, customers may trust that ALL products on their website are “safe” and “non-toxic” with no further investigation (look back on the bolded part above that explained what Grove Collaborative is).
- They also use blanket statements that promote a “safe” and “natural” feeling: “Bringing you Earth’s best products…”
- You must create an account to even browse through the products. It is free, but I put it under con because it feels a little “conny” at first (no pun intended).
Since there are many pros about Grove Collaborative, I personally believe that buying products through them is not the worst thing in the world. It is just important to remember that there are some superior, safer products compared to others.
It is awesome that there are more companies concerned about human health AND environmental health, but as consumers we still need to be aware that certain claims are marketed for a reason (to greenwash) and are actually not regulated OR backed up by evidence.
Just like transparency and communication is super important in relationships, this is no different. The best is when a company is transparent with their ingredients, uses 3rd party regulatory testing, and has a health friendly and/or environmentally conscious mission.
At the end of the day, this is your life. I can preach all day about the safest product options for you and your family, but it’s ultimately up to you to make the choice on where to shop, what company’s products to buy, and in the grand scheme of things, how you will impact the Earth during your lifetime.
Good news is I created a shopping guide for you if you do shop/want to shop with Grove Collaborative. This will shorten the time consuming process of searching for these safer options yourself. The categories are organized similar to the menu they have on their website (as of October 2, 2019):
- Cleaning Essentials
- Paper & Pantry
- Health & Wellness
- Oral Care
- Skin Care & Grooming
BABY & KIDS
- Mom & Pregnancy
*Note that the categories italicized are the ones I could find enough information to rate on EWG.
Here’s to happy (& healthy) shopping!